LinkedIn profile optimization… What it takes to stand out!
The transparency of social media has evolved us into a society of snoopers, and that includes potential employers. That being said, it has also presented us with an opportunity to stand out from the pack, especially in regards to LinkedIn.
LinkedIn profile optimization is a must when applying for that dream job. But what exactly do I mean by LinkedIn profile optimization? There are a number of actions you can take when it comes to LinkedIn in order to captivate your potential employer or audience while simultaneously gaining credibility with Google. Here are a few steps you can take:
LINKEDIN PROFILE OPTIMIZATION – STEP 1 – INVEST IN A PROFESSIONAL HEADSHOT:
This is your first impression on LinkedIn. No one wants to see a glaring picture of you at the 4th of July BBQ in tank top. Make a lasting first impression.
LINKEDIN PROFILE OPTIMIZATION- STEP 2 – INVEST IN A PROFESSIONAL RESUME VIDEO:
The first experience I had with a success video was a few years back. I was interested in working with a start-up, so I sent them my resume a long with a video. After 10 interviews I was hired (ended up taking a different job). Every person that interviewed me referred to the video.
LINKEDIN PROFILE OPTIMIZATION- STEP 3 – INVEST IN LINKEDIN RESUME WRITING AND SEO:
You are not only writing for a potential employer when it comes to your LinkedIn resume, you are also writing for Google. You need to find out first what your target market (potential employer) is searching for online and second how to incorporate those terms without sounding like a keyword stuffing robot. This takes serious talent.
LINKEDIN PROFILE OPTIMIZATION – STEP 4 – GET WRITTEN RECOMMENDATIONS ON LINKEDIN: Unfortunately as a society we are extremely busy, and we will most likely not write a recommendation unless we are asked. Strategically pick 3 people a month that you are comfortable with and ask if they would be willing to write a recommendation for you on LinkedIn. You can also ask those that may have already written letters of recommendation for you to post the same copy on LinkedIn.
Those are the 4 steps to LinkedIn profile optimization. In order to connect qualified Coloradans with their dream job, one profile at a time, The Studio Firm has teamed up with Kelly Weaver Photography, and Madison Taylor Marketing to create a killer LinkedIn Profile Optimization Package which you can find by clicking here or click the button below. We help individuals looking to make a career move with the first three steps. If you are not located in Colorado, I still suggest you take the steps above in order to truly stand out.